What happens when you combine original earworm-worthy songs, a social media musician with the perfect irreverent style, and the humble almond milk?

We partnered with Havas to bring their scripts for Silk to musical life, teaming up with the brilliantly deadpan (and super insta-famous) Carter Vail to transform standard jingles into unexpected joy.

Recorded at MCO Studios in Mexico City with our Senior Producer Gio Lobato, we supervised every aspect of music and sound on-site to ensure perfect harmony between visuals and Carter's unique comedic delivery.

The result? A collection of genuinely entertaining spots that turn everyday almond milk moments into weird, wonderful musical experiences you can't help but share.