What’s dumber than going to Dead Lover’s Point during an electrical storm on Friday the 13th the night a serial killer escaped from the insane asylum? Not donating blood before you waste it.

It’s scary that only 3% of Americans donate blood. This spooky season ad from the American Red Cross aims to change that in the creepiest way possible, with the help of the queen of horror herself, Neve Campbell.

duotone audio post stepped in for some blood curdling sound design and mix work. duotone audio group also provided a haunting score for the film, inspired by the twisted, atonal, modern avant garde scores of horror films today.