duotone partnered with Ad Council and Pereira O'Dell on the new campaign to encourage Covid-19 vaccination across the U.S. The campaign features multiple renditions of the American songbook classic, “I’ll Be Seeing You” across a wide variety of films.
Each film in the campaign is framed through a different lens, whether about seeing family, seeing concerts… Or getting back to live sports.
For “Back In The Game”, we created a entirely new arrangement of the classic song featuring ukulele.
We were fortunate enough to collaborate with the legendary Willie Nelson, who sings the vocal. This marks duotone’s second successful collaboration with Willie, after our groundbreaking work on Chipotle.