duotone teamed up with Paul Greco and JWT on Rolex’s new ad campaign showcasing their latest addition, the Deepsea D-Blue. The watch was made to commemorate filmmaker James Cameron’s historic solo journey to the bottom of the Mariana Trench (at 7 miles deep, the lowest spot on earth), which was documented in 3D in “James Cameron’s Deepsea Challenge”, and released by National Geographic. This was also the first time a film crew was ever granted access to the clandestine Rolex factory in Geneva.
The spots feature original music and sound design by duotone, complete with an epic 75 piece orchestra that sounds as big as a Rolex price tag.
duotone is back from an amazing week at the Cannes Lions International Festival of Creativity where Chipotle’s “The Scarecrow” racked up an impressive 14 Lions. Two additional duotone collaborations, Tullamore Dew’s “The Parting Glass” and United Nations’ “The World Needs More”, were also awarded Lions, giving duotone and everyone else involved a big reason to celebrate.
“The Scarecrow” was awarded 2 Grand Prix (Cyber, PR), 8 Gold (including Use or Integration of Music in Branded Content), and 4 Bronze (including Use of Music in Film Craft). duotone’s second collaboration with CAA Marketing for Chipotle features Fiona Apple’s haunting cover of “Pure Imagination”, a brilliantly eerie yet magical pairing that brought new dimension to the film, making it the perfect follow-up to “Back To The Start”.
Tullamore Dew’s mini-film, “The Parting Glass”, from OppermanWeiss and RSAFilms, won a Silver Lion. duotone composer Jack Livesey and collaborator Eamon O’Leary oversaw the musical creative direction for the spot described by AdAge as “the envy of other booze ads” earlier this year.
Another Silver Lion winner was the United Nations’ “The World Needs More” campaign out of Leo Burnett NY. The music features variations of Woodkid’s infectious anthem “Run Boy Run”, all arranged, edited and sound designed by duotone.
In addition, partner + EP David Leinheardt sat on a panel with frequent duotone collaborators Joe Alexander (CCO) and Dave Muhlenfeld (CD + composer extraordinaire) from The Martin Agency. ’The Renaissance of Music in Advertising’ explored the current state of the art and used as examples the recent, highly effective campaigns of both Chipotle and Oreo to demonstrate how music can be implemented to elevate storytelling in the service of emotionally compelling brand messaging.
Two new Oreo Mini spots launched this week, both with music by duotone.“How Big You Wonder” and “Mel’s Mini Mini Mart” were listed as Adweek’s Ad of the Day and have also gotten praise from Mashable, Business Insider and Creativity Online.
“How Big You Wonder” is duotone’s 2nd collaboration with Creative Director David Muhlenfeld at The Martin Agency, which had us teaming up this time with Canadian electro-funk duo Chromeo. Duotone’s arrangement and production provide the foundation for Chromeo’s infectious and uplifting vocals to deliver the message of dreaming big…no matter how small you are.
“Mel’s Mini Mini Mart” is a kitschy, longer-form spot with a Wes Andersonian vibe that rhymes the tale of a family who stumbles across an unassuming store housing the most wonderfilled surprise: shelves and shelves of Oreo Mini’s. The underscore features light acoustic guitar with highlights of accordion, providing a quirky, heartwarming backdrop to the film.
Bud and Anomaly turned to duotone for an original score that would speak to the intensity of this year’s competition in their global, two-part “Rise As One” campaign. To that end, we drew inspiration from a wide range of musical traditions, and cast it all in an epic cinematic setting. This included recording a live hybrid orchestra as well as the famed South African choir behind The Lion King on Broadway.
There are few things bigger than the World Cup. The unity and emotion surrounding the competition are both tangible and infectious in even the remotest corners of the earth. These Budweiser films capture the fanfare, dedication and pride felt by both fans and players alike.
duotone audio group is a music boutique with studios in new york and santa monica. composer-producers peter nashel and jack livesey formed duotone’s original creative foundation. it has since evolved into a collective of highly skilled, award-winning talent, now led by ep david leinheardt. duotone’s work spans global advertising campaigns, feature and documentary films, network and cable television, as well as artist-brand collaborations. duotone has garnered Emmy, CLIO, ADC, D&AD, LIA, Telly, and Cannes Lions awards.