duotone is back from an amazing week at the Cannes Lions International Festival of Creativity where Chipotle’s “The Scarecrow” racked up an impressive 14 Lions. Two additional duotone collaborations, Tullamore Dew’s “The Parting Glass” and United Nations’ “The World Needs More”, were also awarded Lions, giving duotone and everyone else involved a big reason to celebrate.
“The Scarecrow” was awarded 2 Grand Prix (Cyber, PR), 8 Gold (including Use or Integration of Music in Branded Content), and 4 Bronze (including Use of Music in Film Craft). duotone’s second collaboration with CAA Marketing for Chipotle features Fiona Apple’s haunting cover of “Pure Imagination”, a brilliantly eerie yet magical pairing that brought new dimension to the film, making it the perfect follow-up to “Back To The Start”.
Tullamore Dew’s mini-film, “The Parting Glass”, from OppermanWeiss and RSAFilms, won a Silver Lion. duotone composer Jack Livesey and collaborator Eamon O’Leary oversaw the musical creative direction for the spot described by AdAge as “the envy of other booze ads” earlier this year.
Another Silver Lion winner was the United Nations’ “The World Needs More” campaign out of Leo Burnett NY. The music features variations of Woodkid’s infectious anthem “Run Boy Run”, all arranged, edited and sound designed by duotone.
In addition, partner + EP David Leinheardt sat on a panel with frequent duotone collaborators Joe Alexander (CCO) and Dave Muhlenfeld (CD + composer extraordinaire) from The Martin Agency. ’The Renaissance of Music in Advertising’ explored the current state of the art and used as examples the recent, highly effective campaigns of both Chipotle and Oreo to demonstrate how music can be implemented to elevate storytelling in the service of emotionally compelling brand messaging.
Two new Oreo Mini spots launched this week, both with music by duotone.“How Big You Wonder” and “Mel’s Mini Mini Mart” were listed as Adweek’s Ad of the Day and have also gotten praise from Mashable, Business Insider and Creativity Online.
“How Big You Wonder” is duotone’s 2nd collaboration with Creative Director David Muhlenfeld at The Martin Agency, which had us teaming up this time with Canadian electro-funk duo Chromeo. Duotone’s arrangement and production provide the foundation for Chromeo’s infectious and uplifting vocals to deliver the message of dreaming big…no matter how small you are.
“Mel’s Mini Mini Mart” is a kitschy, longer-form spot with a Wes Andersonian vibe that rhymes the tale of a family who stumbles across an unassuming store housing the most wonderfilled surprise: shelves and shelves of Oreo Mini’s. The underscore features light acoustic guitar with highlights of accordion, providing a quirky, heartwarming backdrop to the film.
Bud and Anomaly turned to duotone for an original score that would speak to the intensity of this year’s competition in their global, two-part “Rise As One” campaign. To that end, we drew inspiration from a wide range of musical traditions, and cast it all in an epic cinematic setting. This included recording a live hybrid orchestra as well as the famed South African choir behind The Lion King on Broadway.
There are few things bigger than the World Cup. The unity and emotion surrounding the competition are both tangible and infectious in even the remotest corners of the earth. These Budweiser films capture the fanfare, dedication and pride felt by both fans and players alike.
On May 16th ‘The Discoverers’, scored by duotone’s Aaron Mirman, premiered in New York at the Village East Cinema. Cast and crew Q&As were held on Friday and Saturday, with celebratory drinks that followed.
After a limited NYC run in May, the film is currently playing in Irvine and Palm Springs, CA; Portland, OR and Seattle, WA. It will open in Philadelphia, PA and Salem, OR on June 27. July openings will include Bellingham, WA (July 18), and Eugene and Sisters, OR (TBA). Check the Discoverers website for details.
Aaron’s music for the indie comedy/drama won the Score Award at GenArt festival in NYC this spring. The Discoverers writer/director Justin Schwarz said of Aaron’s work:
“We knew we wanted a handmade score that blended early Americana elements with a modern sensibility that could support the humor and pathos of the film. Aaron not only learned a bunch of new instruments but played many notes himself to create a rich, unique sound.”
The Discoverers was also named a New York Times Critics Pick, along with some other notable reviews:
“Griffin Dunne shines . . . in Justin Schwarz’s impressive feature debut.” (The New York Post)
“In his debut feature, Justin Schwarz is clearly drawing from the same bag of tricks as many of his indie comedy predecessors, but he’s refining them. Even his wide, Wes Anderson-ian compositions have a purpose. . . . The discovering in question involves fathers discovering who their children have grown up to be, and the idea of history, or a clumsy re-enactment of history, is played well as a metaphor for one’s own lineage.” (The Village Voice)
“An evocative sense of the American woodlands by bonfire light. Mr. Dunne brings gravitas to [the] role … while Ms. Martin strikes a credible balance of prickliness and compassion.” (The New York Times – Critic’s Pick)
Sports matter. So does advertising with purpose.
duotone is delighted to have composed original music for the Dick’s Sporting Good’s “Sports Matter” campaign for our buds at Anomaly.
The campaign offers high school teams a way to crowdfund their squads with donation-matching by DSG as part of an effort to address budget cuts facing sports programs around the country. (Check-out www.sportsmatter.com)
The documentary-style spots, directed by Mercadantes and edited by Union Editorial, follow three high school athletes through the trials and tribulations of their young lives, highlighting how sports and teamwork enable them to face life’s challenges both on and off the field.
The orchestral scores trace the arcs of each of their experiences, ranging from minimal to driving to heartfelt.
duotone audio group is a music boutique with studios in new york and santa monica. composer-producers peter nashel and jack livesey formed duotone’s original creative foundation. it has since evolved into a collective of highly skilled, award-winning talent, now led by ep david leinheardt. duotone’s work spans global advertising campaigns, feature and documentary films, network and cable television, as well as artist-brand collaborations. duotone has garnered Emmy, CLIO, ADC, D&AD, LIA, Telly, and Cannes Lions awards.