duotone has once again teamed-up with long time collaborators and friends OppermanWeiss to put together one of the most beautiful and thoughtful campaigns we’ve ever worked on. Chobani… Love This Life.
duotone was tasked with capturing the essence of the Chobani brand: real ingredients, natural sweetness, and positive change. Enlisting our friend and collaborator, singer/songwriter Eef Barzelay (of Clem Snide fame), we set about creating a song that could act as the spiritual core of the brand and could provide the soundtrack to the 6 unique spots of the campaign. That song eventually became “To Love This Life”, the track you can hear on the Family spot below. It also solidified the copy that the campaign hinged on: “To love this life is to live it naturally.”
After spinning the song out in a variety of unique versions for each of the six spots, duotone Creative Director and composer Jack Livesey accompanied Eef (who had since been selected as the singing minstrel to appear in the campaign) to California to shoot the campaign.
On the various locations, Livesey and Barzelay decided to make a series of ‘field recordings” (in barns, farm house kitchens, and actual fields)
to capture the immediacy, intimacy and authenticity of the films as they evolved. The music you hear on the spots is the result of those sessions.
We are proud to be a part of such a forward-thinking, beautiful, and sincere campaign. And at duotone we will continue to live by the rule that “Beauty is simple; and simple is real”.
Download the track for free here.
And watch the “Family” spot below:
Peter Nashel composed original music for this TV Land original series about growing… down? Created by acclaimed writer/producer Darren Star of “Sex and the City” fame, the show follows Liza Miller (Sutton Foster), a 40 year old mother who decides to re-enter the workplace after a divorce, posing as a 26 year old woman. The show also features Hilary Duff of Disney Channel fame.
Peter created a modern score inspired by equal parts indie rock and dance pop, with healthy helpings of retro instrumentation to highlight the young meets young at heart nature of the show.
The show premiered on TV Land March 31st at 10/9c.
NYU Langone is an institution, known for providing state of the art medical care to New Yorkers when they need it the most. That’s why duotone was honored when Munn Rabot’s Peter Rabot asked us to be their music partners on a set of brand spots for the medical center, filmed and produced entirely in NYC.
duotone provided a rousing original rock score for the inspiring and quintessentially New York “Melting Pot” spot, as well as supervision of Free’s “All Right Now” for the two “Everyday Athletes” ads. duotone being a New York institution of it’s own, we can’t help but think it was a match made in SoHo…
Peter Nashel and collaborator Eric Hachikian crafted an original score for Netflix’s largest production to date, an epic 10-part miniseries based on the adventures of young Marco Polo in Kublai Khan’s court. The music is a seamless blend of East and West, infusing traditional Silk Road instrumentation with an contemporary cinematic score.
Check out the trailer below, which includes a killer track by Dirty South.
The series is streaming in its entirety on Netflix, and the second season is currently under production.
duotone audio group is a music boutique with studios in new york and santa monica. composer-producers peter nashel and jack livesey formed duotone’s original creative foundation. it has since evolved into a collective of highly skilled, award-winning talent, now led by ep david leinheardt. duotone’s work spans global advertising campaigns, feature and documentary films, network and cable television, as well as artist-brand collaborations. duotone has garnered Emmy, CLIO, ADC, D&AD, LIA, Telly, and Cannes Lions awards.