Having racked-up over 6mm YouTube hits in just 10 days, Chipotle’s ‘The Scarecrow’, music supervised by duotone, has been the topic of many conversations on the interwebs..Most recently Adweek (in their 3rd piece of coverage on the animated short film) turned to Jesse Coulter, co-chief creative officer of CAA Marketing, and creative director Todd Hunter to contribute their thoughts on ‘The Scarecrow’, Chipotle, and ‘Pure Imagination’.
Coulter tells Adweek:
“We looked at hundreds and hundreds of songs. Once we heard Pure Imagination, one of those songs we hadn’t thought about till duotone brought it to our attention—we hired them to be our music supervisor, as we did last [time], for Back to the Start—once they found that track it’s like oh, my god, this is hiding in plain sight.”
If you aren’t among the 6 + million to view ‘The Scarecrow’, check it out below and download the app!
duotone shared a word (along with a bunch of sound design, remixing and music editing) for the United Nations World Humanitarian Day.
The month-long campaign of events that kicked off August 19th honors the 22 aid workers killed in the 2003 bombing of the UN headquarters in Baghdad.
The ads were conceived by NY agency Leo Burnett’s team of all-stars: EP Jeremy Fox, ECD David Skinner, and Sr. Art Director Andre Gidoin. They were then given animated life by The Mill London (Shelter, Healthcare, Peace) and N9VE (Water), and produced by Karen McKibben. The music featured variations of French-born whiz-kid Woodkid’s infectious, driving anthem “Run Boy Run”, all arranged and edited by duotone.
This year’s World Humanitarian Day campaign encourages people to “Share a Word” of what the world needs more of on Facebook and Twitter. Concurrently, brands, organizations and individuals are encouraged to sponsor a word. Every sponsored word that is shared contributes $1 towards the mentioned cause, and every new word shared raises awareness to potential sponsors. See how you can contribute at worldhumanitarianday.org.
duotone teamed up with Doner ECD Chuck Meehan, Director of Broadcast Jack Nelson, Executive Music Producer John Moshier, Music Producer Fabian Halabou, and the other masterminds at the Detroit agency for a one-two punch with Jeep and Chrysler.
duotone’s Brian Deming complemented the sleek imagery of Chrysler’s latest ad “Raise The Bar” by creating a track that portrayed the sophistication of Chrysler and the work ethic of Detroit with steady guitar picking and subtle undertones of strings and piano, reminding viewers if they’re looking for elegance, reliability and safety in car, the answer isn’t overseas: it’s in Detroit. It’s in Chrysler.
Jeep satisfies the wanderlust in all of us with their new ad “Explorers”. duotone captured the sense of adventure by using minimal acoustic folk guitar, encompassing the limitless possibilities Jeep can provide to those with a fervor for exploring uncharted territories.
duotone’s Peter Nashel scored a short film and two commercials for Bacardi’s new ¡Vivimos! campaign. The ads are set in turn-of-the-century Cuba, and follow various characters whose paths intertwine in a country on the brink of revolution. Inspired by real events, the story focuses on Emilio Bacardi (leader of the Cuban Revolutionary Underground) and Antonio Maceo (leader of the Cuban Rebels) uniting to defeat Spanish oppression. Agency Opperman/Weiss shot the ambitious campaign on location in Uruguay, working with director Jake Scott to realize their vision with astounding accuracy. As a brand, Bacardi has always celebrated their rich history, and this campaign is the latest in that endeavor.
You can watch the second spot in the campaign, “The People Take Arms”, below:
duotone audio group is a music boutique with studios in new york and santa monica. composer-producers peter nashel and jack livesey formed duotone’s original creative foundation. it has since evolved into a collective of highly skilled, award-winning talent, now led by ep david leinheardt. duotone’s work spans global advertising campaigns, feature and documentary films, network and cable television, as well as artist-brand collaborations. duotone has garnered Emmy, CLIO, ADC, D&AD, LIA, Telly, and Cannes Lions awards.